GoodWin Asset Management uses a combination of bottom-up and top-down investment strategy.
We employ top-down approach in making country selection.
Once the country and the economy is selected and fits investment criteria, individual securities are picked by using bottom-up approach. GoodWin uses a variety of conservative and blended asset classes -equities, bonds, no-load mutual funds, exchange traded funds (ETFs) and cash equivalents to allocate the assets. We are not partial to any investment and hence choose the most cost-effective and tax-efficient options.